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The DIGITAL SPOTLIGHT

Published on October 09, 2013, in Publishers Weekly's Digital Spotlight supplement for the Frankfurt Book Fair:

diacriTech

SSPARKL, a vibrant content delivery solution, gets the center stage at diacriTech at this fair."Device-agnostic SSPARKL enables content creation and distribution with portable and dynamic viewing solution, and it uses industry standard HTML for vendor and platform neutrality," explains executive v-p A.R.M. Gopinath, adding that SSPARKL also has social media features, interactivities, multimedia elements and LMS integration capabilities that makes it ideal for e-learning or training. "SSPARKL is great for custom publishing as it is based on XML and has a secure repository system for product customization. It offers publishers immense value creation for their content. SSPARKL e-reader, on the other hand, manages e-books in an ergonomic GUI [graphical user interface], which is very user-friendly and can be customized by the end user to suit their reading preferences," Gopinath says.

The creation of SSPARKL, adds Gopinath, is prompted by the multitude of devices and e-readers that do not quite meet customer requirements. "A survey that we conducted among students, teachers, enablers and publishers threw these shortcomings into focus.

Interestingly, 15 years ago, we actually created a product similar to SSPARKL but it was obviously far ahead of its time. Now, we have recreated-and added a sparkle- to this technology-driven product to fit the current scenario."

For Gopinath, understanding client's challenges and requirements has been the key to diacriTech's success. "For instance, we have parlayed our math expertise to support many of our solutions that help clients create better products. Our patent-pending InXML, a true XML-first software for InDesign, now enables iBook Author automation, universal ePUB and supports SSPARKL. We recently used InXML for a client who is planning to eventually take his content through to handheld devices. The 4,500-page series went to print and handheld markets seamlessly faster than the time frame that our client had anticipated." Head over to stand D96 in Hall 4.2 to understand more about SSPARKL, InXML and other diacriTech products. The launch of SSPARKL will take place at the HotSpot Education on October 9 at 10:00 a.m. in Hall 8.0, and on October 10 at 10:30 a.m. in Hall 4.2.